Guides
SEO workflow guides and research for teams who live in Google Search Console. How-to walkthroughs, diagnosis frameworks, and data-backed analysis.
How to analyze page groups in Google Search Console
Content groups help you see how whole sections of your site perform in search, not just individual URLs. This guide covers setup in GSC, common patterns, and when saved groups beat one-off filters.
Content decay: what it is, why it happens, and what to do about it
Content decay is the slow loss of search visibility on pages that used to perform. This guide covers the signals, the common causes, and a decision framework for whether to refresh, rewrite, or let go.
How to diagnose a traffic drop in Google Search Console
A structured framework for figuring out why your search traffic dropped. Start with branded vs non-branded, then narrow by page type, query class, and timing to find the actual cause.
The data GSC hides from you (and what to do about it)
Google Search Console is the only free source of real search performance data, but it has hard limits. Anonymized queries, 16-month retention, row caps, and sampling gaps mean you are always working with an incomplete picture. Here is what is missing and how to work around it.